Now merged into a powerhouse of promotion, publicity and marketing, and with over 50 years combined experience in the book industry, Susan Meisner, Debby de Groot and Sherry Naylor, (formerly Meisner Publicity and Promotion and ddg Publicity and Marketing) continue to serve their clients with creative, targeted and strategic plans for books in a rapidly evolving market.

“For our clients, the tangible benefits of pooling our resources are huge. We are highly opinionated and driven and have now combined our strengths and styles into a new company. There is a particular energy that comes from mutual respect and liking for each other’s talents and a passion for what we do - this isn’t work, it is a lifestyle.”
- Debby de Groot

“We have the incentive, the will, the determination, the tenacity, the imagination, the resourcefulness and the talent to get any job done. Our hearts and minds are as much a part of the mix as is our knowledge and finesse. It is more than just a job to us – we commit ourselves wholly to what we do. I’m not sure many other firms can say that as proudly or sincerely as we can.”
- Susan Meisner

“Publicity has changed. You can’t just put a book in the window anymore or send it to the Globe and Mail. We figure out different, creative ways to pull the book out of that pile of packages editors receive on a daily basis and make it stand out.”
- Sherry Naylor

Meisner de Groot & Associates has a reputation for reliable and inspired ideas. We are sales-driven and results-orientated, and versatile at handling campaigns tailored for each individual client. Carefully selective on the projects we take on, as leaders and specialists in - but by no means limited to – the literary field, we have worked with an array of authors including Timothy Findley, Margaret Atwood, Billy Corgan, Eleanor Wachtel, Peter Robinson, Cathy Crowe, John Ralston Saul and Andrew Morton. Our client list includes Canada’s leading magazine, Reader’s Digest, large publishing houses, niche publishers, US and UK publishers, foundations, prizes, authors and small literary presses. We have excellent relationships with the media, and are consistently recognized as a reliable source for entertaining and informative guests. Our personalized service and successful track record keeps our clients coming back for more.

Whether it is an event that will blow your socks off, or a media tour to boost sales, Meisner, de Groot & Associates will design a campaign that fits your style and budget.