GUINNESS WORLD RECORDS® 2011

The global authority on record-breaking is back with all the tallest, smallest, shortest, longest, fastest feats and inspirational attainments in Guinness World Records 2011! Published in over 100 countries and 20 languages, the world’s best selling copyright book and the quintessential gift for curious minds of all ages hits stores on September 15th completely updated and full of new facts and feats, sure to captivate readers across the globe.

The Guinness World Records 2011 edition celebrates revolutionary achievements in space, television, politics, technology, sports and more. Sporting a new unique design reminiscent of the old Wild West and a poster-style look harking to the circus, the new book will entertain readers for hours with a slew of exciting features including:
• Quiz of the Year – Record-breaking questions are peppered throughout the book, prompting readers to log online to find the answers and see how they rate against the rest of the world.
• Instant Expert – Fascinating record-related snippets scattered across the book allowing readers to become instant records experts.
• Record GPS – Starting at Greenwich, London – the Prime Meridian – the book goes around the world, city by city, revealing fascinating records set along the way.
• Glossary – Improve your vocabulary by learning the meaning of new and unusual words.
• Tables/Charts – Top ten charts throughout the book put record achievements into perspective and offer facts fast!  

“Guinness World Records has always set the imagination on fire, so this year we’re taking that theme and putting it on our cover,” said Craig Glenday, Guinness World Records Editor-in-Chief.  “In this year’s book readers will learn about all their favorite record-holders like the new tallest dog, everyone’s favorite giant – Sultan Kosen – and so much more.”

This world renowned and celebrated annual, Guinness World Records 2011, contains the most comprehensive collection of the greatest and most amazing accomplishments from around the world and beyond.  A “must-have” for both knowledge-seekers and aspiring record-breakers of all ages, Guinness World Records 2011 is available September 15th for the suggested retail price of $28.95. New to this year’s book launch Guinness World Records will also introduce an iPad and iPhone version that will be available for a full interactive experience. .For more information about Guinness World Records 2011 or to find out how you can participate in Guinness World Records Day 2010, visit our website at: www.guinnessworldrecords.com

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada’s largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.